Naked @phatfudge. Squeezed out and frozen into a cube using an ice tray. Popping two of these and taking a power nap. Going to wake up in 20 minutes with this magic absorbed into my system ready to take flight!

People ask me why I keep a version of my recipe up now that I’m selling it as a product. And I ask, why not?

What if someone can’t afford it? Or just doesn’t want to buy it? What if they need a modification that I can’t mass produce just yet? Should I exclude them from something so freaking awesome?

NO WAY! Not how I want to do business. Eat Play Crush is about INCLUSION.

Sure, it leaves it open to copycat, and they can try, but the reality is most people don’t want to work that hard. And others will cut corners on quality ingredients. And YOU guys have my back when it happens. ?

Keeping it all transparent for better, for worse, and for best has been an amazingly rewarding experience for all of us. I’ve shared every (brutal) step so far of taking my popular recipe and turning it into a consumer goods product. And I’ll keep sharing as I keep growing this very uniquely built business.

And then I’ll analyze the crap out of that process, document it, clean it up, and put that into the world to maybe guide one of you to do the same too. In fact, I keep getting emails about some of you just going for it and seeing success already in your own ventures. THAT elates me. ?

Thank you guys. Over and over. Thank you. ? K, nap time! #eatplaycrush